DXRACER has strengthened its position in the global gaming ecosystem by partnering with the Honor of Kings IP universe as the official gaming chair partner for gamescom 2026, bringing its gaming furniture into one of the event’s most prominent gaming activations.
Under the partnership, DXRACER will provide its Drifting Series gaming chairs in classic black for the Honor of Kings presence at gamescom. The event will take place from August 26 to 30 at Koelnmesse in Cologne, Germany, with the four titles showcased together for the first time at Tencent Games’ official booth in Hall 8.1, A051B050.
The activation will unite Honor of Kings, Arena of Valor, Honor of Kings: World and Honor of Kings: ACE, offering visitors playable demos, interactive experiences, exclusive merchandise, creator and cosplay appearances, as well as stage challenges and other fan-focused activities.
DXRACER’s chairs will form part of the physical booth experience, giving attendees an opportunity to see and use the products while engaging with the Honor of Kings titles. The collaboration reflects the growing role of gaming hardware brands in experiential activations, where products are integrated directly into fan and player environments.
A spokesperson at DXRACER said, “DXRACER is thrilled to partner with Honor of Kings IP at gamescom 2026. Our Drifting Series chairs are built for both performance and style, perfectly supporting the intense competition of Honor of Kings and Arena of Valor, the expansive adventures of Honor of Kings: World, and the strategic depth of Honor of Kings: ACE. We look forward to enhancing the experience for fans and players at one of the biggest gaming events of the year.”
A major attraction at the booth will be Honor of Kings: ACE, which will make its overseas public debut at gamescom. Visitors will be able to experience the title through playable demonstrations as part of the wider Honor of Kings activation.
The partnership will also extend beyond the physical event through a DXRACER and Honor of Kings giveaway, with two winners set to receive DXRACER gaming chairs.
The collaboration forms part of DXRACER’s broader strategy of aligning with major gaming properties and live events. The company is also sponsoring the Arknights: Endfield booth at gamescom 2026 with customised Drifting Series chairs.
