The Premier League club, Manchester United have locked in a sponsorship contract with DXC Technology. The US-origin firm has been appointed as the new sleeve sponsor of the club in a multi-year contract.
The global IT firm will be using its proficiency in the digital transformation concerning the improvement of the club’s engagement with fans and public interaction via the digital platforms, the official website of the club ManUtd.com and the Official Manchester United App by mobilising the power of data and analytics technologies.
DXC Technology would be visible on Manchester United’s Home, Away and Third Kits from the 2022-23 season.
Apart from the aforementioned association, the US-based company would also be the presenting partner of the Manchester United Foundation. This association would emphasize on making a positive impact of technology on people’s life, the environment, the society and would encourage, and educate the new generation of STEM students using digital workshops, programmes and other initiatives to achieve their goals.
Speaking on the association, Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson, said, “We are proud to welcome DXC as our principal shirt sleeve and digital transformation partner. We are two organisations with a shared belief in the power of technology and its role in improving the way in which we operate.
“DXC’s technological expertise will help put Manchester United at the forefront of digital transformation, providing efficient ways of working and new and exciting opportunities to interact with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offering.”
DXC Technology’s Chief Operating Officer, Chris Drumgoole, added, “Manchester United is a club with huge history and we are proud to be part of its exciting new era for the club.
“Whether it’s running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organisations, Manchester United and DXC are experts in managing world-class operations. We stand shoulder to shoulder in our belief in the power of technology to win.”