DViO Digital, an online marketing agency, has launched an exclusive campaign for My11Circle, a fantasy cricket app.
‘Lalkaar Ladkiyon Ki’ is a campaign aimed at promoting the upcoming Women’s T20 World Cup, a competition that showcases women’s talent on the global stage. The event is organized by the International Cricket Council (ICC)
The 45-second video shows the players practising and preparing for their upcoming match. The advertisement is intended to showcase the struggles women cricketers face in their journey and how they’ve left a mark on the grand stage with their incredible talent.
The campaign discusses how these players have utilized their circumstances as a shield to conquer the obstacles that have come their way. The film concludes with a strong message that sports are not just for the male gender, and that this time we should listen to and support ‘Lalkaar Ladkiyon Ki,’ which translates to ‘challenge of the women’.
The campaign features some of the most popular cricket players such as Pooja Vastrakar, Harmanpreet Kaur, Smriti Mandhana, Deepti Sharma, Sophie Ecclestone, Kate Cross, and Taniya Bhatia.
Ms. Sowmya Iyer, Founder & CEO, DViO Digital said, “Women have been thriving in sports for over a decade now. While the landscape for women’s cricket has made exceptional strides in the past few years, there is a lot of sweat, blood and tears these women put in to make their place in a male-dominant sport like cricket. Through this campaign, we wanted to celebrate the rigour, passion and work those women put in when they strive to outdo themselves as athletes.”
Avik Das Kanungo, Director of Brand and Marketing Strategy at My11Circle said, “The Women in Blue have been a true inspiration for millions of young girls eager to venture into sports, and their support has multiplied since 2017. As the title sponsor of Women T20 Challenge 2022, we at My11Circle, wanted to give the women in cricket the same pedestal and hear them roar. ‘Lalkaar Ladkiyon Ki’ is a small tribute to celebrate their exemplary performance and constant efforts to promote women’s cricket in India.”