The German football powerhouse, FC Bayern Munich, have bolstered their commercial portfolio with a new three-year partnership with DRUTEX, a leading European manufacturer of window and door systems.
The agreement sees DRUTEX become a platinum partner of the club, marking a major step for the Polish company in the German market.
Under the deal, DRUTEX will gain premium brand visibility at the Allianz Arena and across Bayern’s global digital platforms. The collaboration also includes joint fan engagement initiatives and activation campaigns, aiming to connect DRUTEX with Bayern’s vast supporter base in Germany and around the world.
Michael Diederich, FC Bayern’s Deputy Chairman of the Executive Board, welcomed the partnership and said, “DRUTEX is one of Europe’s leaders in its field, just as FC Bayern is in sports, and with over 40 years of history, it stands for continuity and quality on the one hand and constant innovation on the other. We are delighted to welcome DRUTEX to our family of sponsors.”
Leszek Gierszewski, President and Founder of DRUTEX, added, “FC Bayern is one of the best-known and strongest sports brands in the world – and that is exactly where we position DRUTEX: as a quality brand with reliability, innovative strength, and international appeal. This partnership enables us to create new emotional experiences for our customers and further expand our brand awareness in Germany.”
Founded in Poland, DRUTEX has long been active in sports sponsorship, supporting football, cycling, ski jumping and motorsport. Its tie-up with Bayern Munich represents its most significant foray into the German sports market and underlines its ambition to grow beyond its established European base.
The timing of the agreement coincides with Bayern’s renewed dominance on the pitch. The club reclaimed the Bundesliga title in the 2024-25 season after a rare slip the year before and also reached the quarter-finals of both the UEFA Champions League and the FIFA Club World Cup. England captain Harry Kane was again the talisman, scoring 41 goals across all competitions, while new arrivals Luis Díaz from Liverpool FC and Jonathan Tah in defence have further bolstered the squad.
Commercially, the Bavarians continue to expand their partnerships, having already added Emirates, Betano, and the Rwanda Development Board to their sponsorship roster this season. The deal with DRUTEX reinforces the club’s reputation as a magnet for global brands seeking to tap into its massive fan base.
Bayern begin their title defence and European campaign tomorrow against RB Leipzig, with Allianz Arena once again serving not only as the club’s fortress but as a showcase for some of the world’s most prominent sponsors.
