Dream11 launches new IPL campaign ‘Yen Apna Game Hai’

India’s number 1 fantasy sports gaming platform and the title sponsor of the Indian Premier league, has launched a new IPL campaign starring the dream team of the world’s most lucrative cricket league.

The campaign called “Yeh Apna Game hai” features top Indian cricket personalities like Chennai Super Kings’ skipper MS Dhoni, Mumbai Indians’ Captain Rohit Sharma, pacer Jasprit Bumrah and all-rounder Hardik Pandya, Delhi Capitals’ & India’s fearless opener Shikhar Dhawan and Rishabh Pant.

The campaign according to the media agency will now be released on other mass media platforms as well.

Dream11 is spending a bomb amount on this season. According to SportsMint’s estimates Dream11’s investments in IPL 2020 will easily cross 450 Cr.

The investments so far done by Dream11 in IPL 2020 are:

– Title sponsorship for the IPL worth 222 Cr.

– Dream11’s commitment as Co-Presenting partner of Star India for the IPL live broadcast, in the range of around 110-120 Cr, as earlier reported by SportsMint.

– Dream11 as the Co-Presenting partner of IPL 2020 Live Streaming on Disney+ Hotstar.

-Other than this, Dream11 have also confirmed sponsorship deals with 6 IPL franchises for the IPL 13.

All of these deals when put together, the advertising investments of Dream11 is all set to cross a figure of 450Cr.

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