Dream11 has completed its transformation from a pure-play fantasy sports platform into an AI-first, multi-sport sports engagement platform, marking a fundamental shift in the business model of one of India’s most prominent sports technology companies.
The company has discontinued all prize offerings and will instead focus on sports content, live streaming, real-time statistics, scores, commentary, community features, experiences and social contests. The revamped platform is designed to bring multiple aspects of sports fandom together in a single digital destination, moving Dream11 beyond its long-established identity as a fantasy sports operator.
The transition follows India’s regulatory crackdown on real-money gaming in 2025, which forced Dream11 to halt paid fantasy contests and move initially to a free-to-play model. The latest move takes that transformation further, with the company now eliminating prizes altogether and repositioning the platform around broader sports consumption and fan engagement.
At the centre of the new strategy is artificial intelligence. Dream11 plans to deliver highly personalised experiences based on users’ preferred sports, leagues, teams and players, while expanding its proposition across multiple sports for a global audience.
Speaking on the launch, Vaibhav Kokal, CEO of Dream11, said, “With 300 million users, Dream11 understands what a true sports fan really wants — not just the sport, but the community. Backed by the best tech talent in the country, we are now building an AI-first sports engagement platform, made in India, for the World.”
Under its “Make Sports Better” vision, Dream11 aims to create an interconnected online sports community where fans can watch live matches, follow scores and commentary, analyse statistics, catch up on recent events, access major sporting experiences and participate in social contests with friends and fellow supporters.
The strategy will also draw on capabilities across Dream Sports, including sports content and streaming platform FanCode and sports experiences business DreamSetGo. This broader ecosystem gives Dream11 the opportunity to connect content, technology, community and live sporting experiences within a single consumer proposition.
With a reported user base of 300 million, Dream11 enters its next phase with significant scale. Its challenge now will be converting that audience from fantasy-led engagement into sustained, multi-sport consumption and establishing a distinctive position in an increasingly competitive global sports media and fan-engagement market.
