Both the entities in this deal will produce eight long-format videos showcasing eight unsung heroes who have made significant contributions to the field of cricket while also supporting many people.
This series constructs on the company’s Dream Big proposition, which debuted in 2021, and intends to inspire audiences to trust in their dreams, work hard, and no matter what hardships or obstacles come through, never give up.
Sportskeeda is a sports and esports news platform that was established in 2009. The program offers news, features, commentary, and videos about sports such as Cricket, Football, WWE, etc as well as video games such as Minecraft, Fortnite, PUBG, Valorant, CS: GO, Free Fire, and GTA. Absolute Sports Private Limited is the legal entity in charge of operations.
Vikrant Mudaliar, Chief Marketing Officer, Dream11, said, “As a brand that is synonymous with sports, we take every opportunity to celebrate those who contribute to the game both on and off the field. Apart from the individuals featured in this series, there are so many others who are critical to the smooth running of cricket across the country. It is only right that they are recognized for their work towards shaping sports in India as it is today. We are happy to partner with Sportskeeda to bring these unique stories from the world of cricket to the fore.”
Kanav Sud, Business Head, Sportskeeda, said, “The Dream Big series by Dream11 is a wonderful campaign that brings out the untold stories of 8 unsung heroes who have made a major difference in cricket. However, there are countless others who have added to the glory of the game and we look forward to bringing out more and more impactful stories through our platform. Sportskeeda as a brand has captivated and amassed users and views through quality IPs and campaigns in the past. We now want more brands to be able to leverage the audience we have. We will undertake projects that inspire us and our fans and bring out stories that motivate and drive more people to appreciate and indulge in any form of sports.”