The WWE’S showpiece event SummerSlam is set to take place on 22nd August and the wrestling fans just cannot wait. WWE has partnered up with the gaming company DraftKings who will be taking charge of its digital and social media assets. The US-based company DraftKings is focused on increasing fan engagement with the organisation.
DraftKings have a strong presence in a variety of sports like the NBA, NFL, MLB and the MMA. Moreover, it recently signed a deal with the Baltimore Ravens.
Earlier DraftKings and WWE entered into a new deal which saw the former become the official gaming partner for the wrestling organization. In that agreement, the WWE had access to the DraftKings free-to-play pools product.
“WWE’s ability to connect with a broad global audience allows us to attract sponsors across multiple categories,” said Claudine Lilien, senior vice-president of WWE, global sales and partnerships.
“Our charismatic superstars provide tremendous value based on their passionate fanbases and we encourage our sponsors to feature them in custom campaigns.”
“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” said Ezra Kucharz, CBO at DraftKings.
“This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”