Dr. Rhazes, a personal care brand from Singapore-based FMCG Company, Believe PTE. Ltd has roped in former Indian cricketer and BCCI President, Sourav Ganguly as their Brand Ambassador. As a part of the deal, Ganguly will be seen promoting the product and featuring in TVC across various digital platforms.
The last few months have been worrying for everyone due to the implementation of stringent safety protocols and a drastic increase in Covid-19 cases. People have become more conscious about their health and hygiene.
Dr. Rhazes comes up with a new product that offers a proactive approach rather than a reactive one. The product simplifies lives by ensuring one does not need to re-apply sanitizers and sprays every few minutes and offers protection for up to seven days.
The brand aims at offering more protection and gaining trust from the customers. This strategic partnership with Ganguly is surely going to help the brand reach out to a larger audience. Ganguly is one of the legends of the game that is particularly known for his charisma on and off the pitch.
Despite retiring from the game long ago, Ganguly remains one of the most talked-about people in the Indian audience and media. His association with Dr. Rhaze will create awareness about the fight against the virus and focus on creating a healthy and secure environment.
Talking about his association with the brand, Sourav Ganguly said, “Over the last few months, health and safety precautions have become absolutely crucial to our existence. I am very happy to be associated with an innovative brand like Dr. Rhazes. I think the concept of ‘continuous & pro-active protection’ is great and I love the way their products simplify our lives.”