Virat Kohli led Royal Challengers Bangalore (RCB) has roped in DP World in a long term sponsorship deal ahead of IPL 2020. As per the deal, DP World has become the ‘Global Logistics Partner’ for RCB wherein the players would be actively promoting DP World campaigns.
DP World is one of the world’s biggest logistics company which also sponsors Formula 1 Renault team, various global golf events and properties like DP World Tour Championships, European Tour events and others. One of the most prominent name of the world of golf, Ian Poulter is the global brand ambassador of the company.
This clearly signifies the prsence of DP World in the field of sports and their expertise with respect to sports industry. With IPL already shifted from India to UAE, a lot more care and attention is required for the player’s kits and equipments.
By collaborating with DP World, RCB will not have to worry about their kits, equipment, as they will have it whenever required during the tournament. The strategic partnership will act as a catalyst in enhancing the growth of DP World in the field of sports, especially cricket by getting associated with one of the top leagues in the world. DP World also reserves the rights of using players in their digital promotions and campaigns featuring the brand.