DP World Tour teams up with Velocity Global

Velocity Global will get an elated partnership status at three elite competitions of the DP World Tour.

The European golf league, DP World Tour has roped in an association with the global technology firm, Velocity Global. The multi-year partnership made Velocity Global, the official tour partner and global work platform of the prominent golf entity.

Through this partnership, the global technology company will witness a plethora of branding opportunities such as on-course signage and live television advertising during the golf tour. In addition to this, the firm would gain access to the social media content and hospitality facilities of the tour. Through this collaboration, both the brands will work together to formulate a multi-platform content series to highlight top players and their ‘work from anywhere’ story.

Velocity Global will also get an elated partnership status at three elite competitions of the DP World Tour’s season. The tournaments include BMW PGA Championship, DP World Tour Championship and ISPS Handa World Invitational.

With this association, the golf federation will utilize the technology platform’s services to assist its employees to work anywhere across the globe.

On this long-term partnership, Rob Wellner, Chief Revenue Officer of Velocity Global said, “We are excited to become an Official Tour Partner and the Official Global Work Platform for the DP World Tour. Golf is truly a global game that spans national boundaries, leading to increased competition in an effort to find the best golf talent wherever it is. Finding and hiring top talent – anyone, anywhere – is at the heart of what Velocity Global provides to our customers. We give a competitive edge to leading companies to get ahead in the global marketplace. This partnership is a perfect embodiment of that work.”

Max Hamilton, the Commercial Director of the European Tour group, also commented on this collaboration and said, “The DP World Tour has a truly global footprint, with 45 tournaments across 25 countries in our 2022 schedule – and in Velocity Global, we have found a partner who matches that globality. As an ever-expanding Tour, their Global Work Platform will support our business operations for DP World Tour personnel working abroad. Their footprint in golf is substantial and given our close ties to the PGA TOUR and both the LPGA and Ladies European Tour with our mixed events, Velocity Global can create synergies through its deep partnerships across golf’s biggest tours. We look forward to supporting each other in the years ahead.”

DP World Tour has recently also held ties with Cazoo and Sky Sports.

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