The European golf league, DP World Tour has extended its association with the leading media group, Sky Sports. In this association, Sky Sports will continue to broadcast tour events in the United Kingdom and Ireland. With this renewal, Sky Sports will cover the DP World Tour till 2024 and Ryder Cup till 2025.
With this partnership, the broadcast network will live telecast all the tournaments under the European tour on its linear channels and on-demand services. The sports enthusiast across the UK and Ireland can catch the exclusive live-action of a minimum of 32 golf events each season as per the competition schedule. In addition to this, the entertainment company will also air featured coverage of the tour’s elite competition Rolex Series events while jointly working with the Tour on its VIP loyalty scheme that provides access to several UK and Ireland games. The Sky Sports viewers will also experience unique masterclasses with former tour leaders and behind the scenes moments before the greatest events.
This association will also encompass the live broadcast of the 2023 Ryder Cup held in Rome and the 2025 Ryder Cup in New York by the sports network on its channel ‘Sky Sports Ryder Cup’.
On this renewal, the Managing Director of Sky Sports, Jonathan Licht, said, “As we kickstart a record-breaking year of golf on Sky, we are thrilled to be extending our long-term partnership with the DP World Tour, further cementing Sky Sports as the home of golf in the UK and Ireland. This year our customers can enjoy the DP World Tour alongside our live coverage of all four men’s majors, all five women’s majors, the PGA Tour, LPGA Tour and Ladies European Tour, all whilst they countdown the days to next year’s Ryder Cup in Rome, live exclusively on Sky Sports.”
Keith Pelley, the Chief Executive of the European Tour group, commented on the extension and said, “Sky Sports have been a trusted partner to our Tour as we continue to grow and transform, ensuring that fans of our sport in the UK and Ireland remain as close to the action as possible – with comprehensive live coverage of our events, world-class analysis, and behind the scenes features.”
He further added, “We’re delighted that our partnership will continue until the end of the 2024 season for the DP World Tour and will continue until 2025 for the Ryder Cup. As a Tour, we are focused on giving fans innovative and insightful content, so we’re excited about what is to come in collaboration with the talented team at Sky.”