The DP World Tour has developed a new three-year partnership with Trackman, the world’s leading developer of radar tracking technology for use in golf performance analysis.
As part of the deal, the brand has become the official launch monitor and official ball tracing technology of the DP World Tour. Trackman will provide broadcast services to the DP World Tour, using its ball tracing technology to supply fans with valuable statistics and insights. The Tour’s distinguished social media team will also use Trackman’s ball tracking technology and shot data to provide new content and challenges for fans to enjoy. Notably, spectators will be able to put their abilities to the test at certain DP World Tour races throughout the season using Trackman simulators.
The DP World Tour will also help Trackman keep expanding by providing a variety of business support services. This includes continuous partnership on the NEXT Golf Tour Powered by Trackman, a unique simulator-based golf tour that will debut in 2023. The winner of the NEXT Order of Merit is currently invited to take part in three HotelPlanner Tour events and one DP World Tour event, while the runner-up is invited to three HotelPlanner Tour events. Additionally, the DP World Tour promotes NEXT with dedicated sections on its digital channels and broadcast stream.
Trackman’s “little orange box” will be seen on driving ranges at professional golf tournaments across the globe. Some of the top players, coaches, equipment manufacturers, and more rely on it to deliver ultra-precise statistics on practically every aspect of club motion and ball flight. The business also offers simulator gear and software to golfers of all capacities.
Klaus Eldrup-Jørgensen, Co-Founder and CEO of Trackman, said, “Working more closely with the DP World Tour is a natural next step for us. Their global reach and forward-thinking approach make them an ideal partner to showcase what Trackman technology can do — not just for the players, but for the fans watching at home and engaging online. Together, we’re setting a new standard for how golf is played, seen, and experienced.”
Guy Kinnings, Chief Executive Officer of the DP World Tour, said, “Trackman have been the sector leader in radar tracking technology for more than two decades. This technology has had a transformative impact on how professionals practice and how amateurs enjoy the game, with ball tracing graphics on TV and simulator-based experiences now core to golf’s entertainment.
“We already have a strong relationship with Klaus and his team through the NEXT Golf Tour collaboration and this agreement strengthens this into new areas. Technological innovation is a strength of the DP World Tour and with Trackman as a Partner, we can find new ways of integrating their technologies into our global product to further enhance the fan experience.”
