The DP World Tour has penned down a multi-year partnership with the luxury sunglasses and eyewear brand Maui Jim. Following this agreement, Maui Jim has been labelled as the tour’s official eyewear supplier.
As per the partnership clauses, the eyewear brand, which is well known for its superior lens technology and premium collections will be supplying eyewear to the DP World Tour staff who are working at events across the world.
While following this partnership, Maui Jim aims to spread its brand presence among the golf fans present around the world. The eyewear brand will further benefit from the global marketing rights and the onsite presence at several tournaments which are scheduled throughout the season.
Speaking on the occasion, Martijn Van Eerde Senior Director, Marketing EMEA & APAC of Maui Jim, said: “We take great pride in the renewal of our partnership. In 2019 we boosted our presence in golf by becoming the official supplier of the Tour, a relationship that quickly proved to work very well and we immediately saw a great fit between our teams and culture. The pandemic of course abruptly interrupted progress, but now we feel very fortunate to be able resume our joint efforts with this milestone agreement.”
He added, “Golfers around the world, as well as many working in and around the sport, can benefit greatly from using our products and technology. We look forward to working with the European Tour group across the DP World Tour to further develop that potential alongside our efforts in tennis, Formula 1, SailGP and of course Manchester United partnerships.”
Max Hamilton, Commercial Director at the European Tour group, said: “We’re delighted to welcome Maui Jim as our Official Eyewear Supplier and will see their products in use by our teams across the world during the new DP World Tour season. The brand is premium, high tech, and globally minded – so this partnership felt like a perfect fit for both parties. We look forward to promoting the brand to golf fans through a series of digital and tournament specific activations.”
Apart from being the official eyewear supplier of the DP World Tour, Maui Jim has also been labelled as the eyewear supplier of two Rolex Series events and the BMW PGA Championship at Wentworth Club in the UK.