The Dubai-based global logistics leader, DP World, has announced a long-term extension of its title partnership with the DP World Tour, reaffirming one of golf’s most significant commercial alliances through to 2035.
The renewed agreement strengthens DP World’s dual role as both title partner and official logistics partner of the Tour, reflecting the deep integration between global trade and elite sport.
Under the extended deal, DP World will continue its title sponsorship of the season-ending DP World Tour Championship in Dubai until 2035, while also becoming an official partner at 15 tournaments per season.
The expanded scope underscores DP World’s growing presence within professional golf, with its logistics expertise supporting the movement of equipment, infrastructure, and operational assets across continents.
The DP World Tour described the agreement as the largest partnership in its history, providing long-term financial stability and strategic continuity across its 40-plus tournaments in 26 countries.
Guy Kinnings, Chief Executive Officer of the DP World Tour, highlighted the evolution of the relationship and said, “The first stage of our landmark Title Partner relationship has been focused on raising awareness globally of the DP World brand and building a strong pipeline of new business leads for their sector-leading services. Over the past four years, that has been a tremendous success.
“The partnership has also evolved and will see DP World continue to become an integral cog in delivering our global tournament schedule, utilising their supply chain expertise. This is a truly integrated partnership that will continue to deepen over the next decade. This agreement also shows the continued strength of the DP World Tour, which is enjoying growth in our fan base and spectator numbers, as well as our partnership portfolio. DP World’s decision to invest in the DP World Tour for another decade is further proof that the DP World Tour is going from strength to strength.”
Yuvraj Narayan, Group Deputy CEO & Chief Financial Officer of DP World, added, “Our partnership with the DP World Tour reflects how sport can connect markets and communities, just as we do through global trade. This long-term investment demonstrates our belief in the Tour’s future and our commitment to making golf more inclusive and sustainable. New events such as the recent DP World India Championship show how we are supporting the game’s growth and accessibility for the long term.”
A major focus of the renewed partnership is the expansion of golf into emerging markets, particularly India. The DP World India Championship is set to return in 2026, reinforcing both the Tour’s strategic ambitions and DP World’s infrastructure and trade interests in the region.
DP World’s logistics expertise is expected to play a crucial role in making the Tour’s operations more efficient and sustainable, ensuring seamless delivery of tournaments across diverse geographies. The partnership’s long-term scope will also facilitate greater investment in player development, event innovation, and market expansion, helping the Tour maintain competitiveness amid the evolving global golf landscape.
The agreement further cements Dubai’s position as a global hub for golf, with the DP World Tour Championship continuing to attract the sport’s top players and audiences each November.
Beyond golf, DP World has built a strong global sports sponsorship portfolio. The company is a global partner of the ICC, title partner of the Asia Cup 2025, and an official partner of the Betway SA20 league. It also partners with McLaren Racing in Formula 1 and is represented by Sachin Tendulkar as its global brand ambassador.
Within the DP World Tour’s partner ecosystem, the company joins other global brands such as Emirates NBD, Trackman, Club Car , Vestas, Husqvarna, Emirates, J. Lindeberg, underscoring the commercial strength of the Tour’s sponsorship framework.
