The DP World Tour has developed a new multi-year partnership with Vestas, the global leader in sustainable energy solutions.
Until the end of the 2027 season, Vestas has become the Tour’s official wind energy solutions partner, as well as an official partner for four tournaments on the DP World Tour program each season.
Vestas, based in Denmark, is the energy sector’s global partner for sustainable energy solutions, utilising wind energy to produce safer, affordable, and sustainable energy systems around the world. With clients in 87 countries, Vestas is ideally positioned to take use of Golf’s Global Tour’s unique footprint, which includes tournaments in 26 countries this season, to present its innovative products and services in important growth markets.
The DP World Tour is the first and only professional golf tour to sign the United Nations Sport for Climate Action Framework and commit to being net zero carbon by 2040. The DP World Tour’s Green Drive plan includes using events as test beds for cutting-edge sustainable power solutions, with solar, hydrogen, and battery power already being used to power facilities such as TV productions and luxury suites.
Laurence Paquette, Vice President, Global Marketing of Vestas, said, “We are excited to partner with the DP World Tour. This collaboration allows us to showcase our brand on a global stage and engage with key stakeholders through shared experiences. As Official Wind Energy Solutions Partner, Vestas will be using its extensive experience of wind power and other renewables to advise the DP World Tour on the latest energy efficient technologies.”
Max Hamilton, Executive Commercial Director of the DP World Tour, said, “Vestas are regularly referenced as one of the most sustainable companies in the world and our own sustainability credentials were a big draw for them when deciding on their next sports partnership. We have a strong platform for authentic and impactful storytelling, with a recent survey of our fans telling us that they want sports rights holders to take a lead on climate change. This partnership will also allow the Tour to utilise Vestas’ expertise to analyse and optimise how we power our tournaments.
“The DP World Tour’s partnership family is enjoying strong momentum, with annual revenues growing by 90% in just five years, and this partnership is another example of a globally minded organisation recognising the power of golf to grow its brand internationally.”
