DP World Tour announces partnership with Hilton

In this new deal, both the entities will develop mutual content featuring DP World Tour players.

The European golf league, DP World Tour has announced a new collaboration with a global hospitality company, Hilton as an official partner.

In this new three-year partnership, Hilton will also be the official hotel of the 2023 Ryder Cup which is the biennial golf competition between teams from Europe and the United States. The competition will be organised at Marco Simone Golf and Country Club in Rome from September 29 to October 1 next year.

Furthermore, Hilton will also be an official tournament partner for four DP World Tour events, which include three Rolex Series events – the Abu Dhabi HSBC Championship, the BMW PGA Championship, and the DP World Tour Championship. It will also function as the official hotel supplier for three additional tournaments.

In this new deal, both the entities will develop mutual content featuring DP World Tour players. In addition, Hilton Honors members will have exclusive access to premium DP World Tour tournaments across the year. The company will also continue to host the tour’s players and staff at its hotels.

Guy Kinnings, chief commercial officer and deputy chief executive of the European Tour group, “It’s hugely exciting to commence a new relationship with a hotel supplier of the scale and prestige of Hilton. Its global network closely matches the global footprint and appeal of the DP World Tour and the Ryder Cup, and we look forward to championing the game of golf together through some exciting content initiatives.”

Hilton first joined the tour as an official supplier in 2015 and recently joined Rolex, BMW, and Emirates as official partners.

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