DP World International League T20 (ILT20), the T20 cricket tournament held in Dubai, has announced a three-year pact with the fantasy sports platform, Dream11.
The partnership commences with the third season in January 2025 at the Dubai International Stadium and will also cover the fourth and fifth editions. Via this arrangement, fans will be able to make their own fantasy teams and indulge themselves in the competition.
David White, CEO, DP World ILT20, commented, “We are delighted to partner with Dream11 for a three-year period. The partnership is another step towards our goal of delivering unparalleled cricketing entertainment. Dream11’s extensive user base and innovative platform will help us further extend the DP World ILT20’s reach and bring fans closer to the action.”
He added, “Dream11’s platform, which boasts over 220 million users, provides a perfect avenue for DP World ILT20’s fan base. This partnership also opens new opportunities for engagement, including exclusive content, live fantasy challenges, and interactive competitions.”
Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, said, “We are excited to partner with DP World ILT20 for the next three seasons. At Dream11, enhancing sports fan engagement is at the core of what we do, and partnerships like these play a vital role in achieving that goal. This collaboration offers a great opportunity to bring cricket enthusiasts closer to the action and deepen their connection with the league.”
Dream11, founded by Harsh Jain and Bhavit Sheth, is headquartered in Mumbai and founded in 2008. With rich experience in sports sponsorship, the entity has inked deals with the Pro Kabaddi League (PKL) 11, SA20, BCCI, etc.
The forthcoming season of ILT20 will consist of 34 fixtures over a month, with the final on February 9, 2025, at the Dubai International Stadium.
Earlier in May 2024, the competition’s official media rights were acquired by ZEE.
