The DP World Asia Cup 2025, the 17th edition of the prestigious men’s cricket tournament organized by the Asian Cricket Council (ACC), has already begun on September 9, bringing together the top eight cricketing nations from Asia.
This edition, played in the T20 format in the UAE, promises fast-paced action, fierce rivalries, and a large worldwide audience. With a strong mix of seasoned teams and emerging challengers, the event is likely to produce some of the most competitive cricket seen in recent years. The 2025 Asia Cup, supported by strong commercial partnerships and fan-centric activities, is more than simply a championship; it is a celebration of the region’s unwavering love for the game. Matches will take place in crowded stadiums, with worldwide broadcasts likely to reach hundreds of millions of fans via TV and OTT channels.
The Asia Cup 2025 features a robust array of sponsors across various categories, reflecting the tournament’s expanding worldwide appeal. DP World serves as the Title Sponsor, while significant companies like as Spinny, Wonder Cement, Hero, and Beyond Developments make up the Global Sponsor category. Vimal, Ozone India, and Haier are the Gold Sponsors, with Hero FinCorp, Havells, and Groww joining as Silver Sponsors. The tournament’s Official Partners feature a broad mix of brands, including Netflix’s The Ba**ds of Bollywood, GWM, Asian Paints, Birla Tyres, and Fujifilm. Additionally, Seagram’s Royal Stag serves as the official Third Umpire Sponsor.
TCM Sports strategically pulled these alliances together, cementing its position as Asia’s premier sports marketing and management agency.
In Asia’s biggest cricket event, ACC gained an unprecedented regional reach. Drawing impressive TV+OTT audience in the previous tournament, it is likely to rise further this season.
TCM Sports, with over three decades of experience establishing some of cricket’s most prominent commercial alliances, adds an exceptional dimension to the ACC partnerships for and beyond the DP World Asia Cup 2025.
Mr. Mohsin Naqvi, President of the Asian Cricket Council, said, “The DP World Asia Cup is the heartbeat of cricket in Asia – a stage where champions rise, rivalries ignite, and fans unite. We are delighted to have a dynamic mix of sponsors across categories and welcome them all as partners. I also extend my appreciation to TCM Sports for bringing these landmark associations to life, continuing their three-decade legacy of forging partnerships that shape the future of the game.”
Lokesh Sharma, MD of TCM Sports, said, “For over three decades, TCM Sports has been committed to building partnerships that go beyond the commercial objectives, and create a lasting bond conducive to the overall growth of the sport/tournament. Participation of globally renowned sponsors is an acknowledgment of the stature of the DP World Asia Cup. TCM is committed to ACC’s vision of taking cricket wider and deeper in Asia. Beginning with this DP World Asia Cup we lay more emphasis on fan engagement and grass root development. Asia is home to more a billion cricket fans, three times more than rest of the world put together.”
With the final scheduled on September 28, fans can expect nearly two weeks of intense rivalries, full stadiums, and a worldwide broadcast reach of hundreds of millions. With a mix of established heavyweights and new competitors, the 2025 edition aims to be one of the most competitive and intriguing in tournament history.
