DP World, the Emirati multinational logistics company based in Dubai, has acquired rights to the iconic cricket stadium, Wanderers Stadium, in Johannesburg.
With this development, DP World has replaced Imperial Logistics as the stadium’s naming rights holder. Following the agreement, Wanderers Stadium will now be known as DP World Wanderers Stadium. The naming rights to the stadium are coupled with the sponsorship of Lions men’s and women’s cricket teams. The team will be known as DP World Lions and the brand’s logo will be featured on the front of the Lion’s men’s and women’s teams.
Speaking on the association, Sultan Ahmed Bin Sulayem, Group Chairman & Chief Executive Officer at DP World, said, “We place a strong emphasis on empowering and supporting the local people and communities in which we operate, while delivering sustainable and inclusive growth. Taking over the naming rights of the most iconic stadium in Africa is part of our commitment to developing and driving business, sports and culture on the continent. The DP World Wanderers Stadium is a solid extension of our global partnership network and one that we believe will be a catalyst for our positioning on the African continent.
“We are focused on building a better future together and what better way to do it than through sport, which has an intrinsic ability to inspire, motivate and unite people. We look forward to this partnership, as part of our larger commitment to Africa and her people.”
DP World aims to increase awareness about several socio-economic issues through this collaboration.
DP World was also the title sponsor of the Asia Cup 2022.