DoorDash, the global on-demand delivery platform, has signed a significant multi-year partnership with TKO Group Holdings, the parent company of WWE, the global professional wrestling organization, and UFC, the world’s leading mixed martial arts promotion.
The agreement makes DoorDash the official delivery partner across both properties and strengthens its position in the sports and entertainment landscape.
The partnership includes presenting rights for one WWE Premium Live Event and a 2026 UFC numbered event. DoorDash will also collaborate with TKO to produce original content and fan experiences built around WWE Superstars and UFC athletes across social, digital, and broadcast channels.
As part of the deal, DoorDash will receive extensive branding across TKO’s worldwide events and platforms, gaining exposure to a combined global audience of more than one billion fans. The company sees clear growth opportunities within WWE and UFC’s core demographics, particularly younger audiences and an expanding base of female viewers.
Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships, said, “We’re absolutely thrilled to welcome DoorDash to the TKO family. Our partnership will deliver first-of-its-kind integrations, content, and experiences, and unlock even more opportunities connecting families to the exciting entertainment of WWE and fight fans to the world of UFC.”
Ariel Gambardella, Head of Brand Partnerships at DoorDash, added, “We’re proud to join forces with TKO, a company setting new standards for engaging fans through WWE and UFC. At DoorDash, we’re all about connecting people to what they love, whether that’s their favorite meal, moment, or match, and together with TKO, we’ll create new ways for fans to experience the thrill of live sports and entertainment.”
For TKO, the DoorDash deal contributes to a broader push to diversify its commercial portfolio. DoorDash joins a growing roster of new partners across both WWE and UFC as TKO accelerates its partnership strategy following major developments in the combat sports sector, including recent brand arrivals and a shifting MMA media rights landscape.
DoorDash’s move expands its ongoing investment in sports. The company has recently partnered with the FIFA World Cup 2026 and Women’s World Cup 2027, as well as multiple US sports properties, including the NBA, WNBA, Golden State Warriors, and MLS.
Fans will see DoorDash integrations across live broadcasts, event signage, and digital content, along with activations such as promotions, contests, and co-branded campaigns. The first major touchpoints will roll out at the upcoming WWE Premium Live Event and the 2026 UFC numbered event, anchoring DoorDash within two of the world’s most powerful sports entertainment properties.
This partnership signals yet another example of how lifestyle and consumer brands are embedding themselves into the cultural core of live sports, where entertainment, technology, and fan engagement continue to converge.
