Disney Star, the exclusive broadcaster of the ICC Women’s T20 World Cup 2024, has announced a significant sponsorship partnership with 14 renowned brands.
This strategic alliance underscores the tournament’s growing popularity and potential to reach a massive global audience.
The impressive list of sponsors includes Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria, and Skechers. These brands will enjoy prominent visibility across Disney Star’s expansive network, including linear TV and digital platforms.
Ajit Varghese, Head of Network – Ad Sales at Disney Star, expressed his enthusiasm, saying, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact. We are excited to onboard prestigious brands whose support not only reflects their commitment to advancing women’s cricket but also acknowledges the immense value this tournament delivers. With Disney Star’s expansive linear TV and digital coverage, we look forward to offering brands and advertisers unmatched opportunities to engage millions of passionate viewers.”
The partnership aims to amplify the tournament’s reach and excitement, further elevating women’s cricket on a global stage.
Disney Star, a leading entertainment channel in India, is known for its diverse programming that caters to audiences of all ages. With a strong focus on family-friendly content and a commitment to quality storytelling, Disney Star has established itself as a dominant force in the Indian entertainment industry.
The World Cup kicked off yesterday with a doubleheader. Today, South Africa Women take on West Indies Women at 3:30 PM IST, followed by India Women’s opening match against New Zealand Women at 7:30 PM IST.
