Disney Star ropes in 13 brands for IPL 2023

Disney Star is set to draw significant audiences for IPL 2023 thanks to these fascinating new features, just as it has drawn advertisers for the league.

The biggest T20 cricketing event of the year, the Indian Premier League (IPL), is all ready to begin tonight i.e. March 31 with the defending champions Gujarat Titans (GT) taking on Chennai Super Kings (CSK) at the Narendra Modi Stadium in Ahmedabad.

Teams are going back to their home venues for the first time after three years. Along with this, the Impact Player rule’s addition, which lets each team substitute one player per game, will also have a massive influence on the match.

The opportunity for the batting and fielding teams to review no-ball and wide-ball calls is another new addition to the rule. Despite claims that DRS reviews would disrupt the game’s flow, some cricket fans believe that this would improve the game’s fairness.

The rules have previously been seen by die-hard fans of the game but when they are put to use in one of the most intense events in the world, it will be a whole new ballgame.

Moreover, for the first time since the network purchased TV rights for the competition, Disney Star has revealed that it will broadcast 12 IPL games, including the first game, on its free-to-air channel, Star Utsav Cinema to broaden its audience. The action is anticipated to significantly increase Disney Star’s audience in the rural market.

Disney Star is set to draw significant audiences for IPL 2023 thanks to these fascinating new features, just as it has drawn brands for the league. Let’s look at the IPL 2023 broadcast partners:

1. Dream11

Dream11 is a popular online sports fantasy platform where users can play fantasy cricket, hockey, football, kabaddi, and a variety of other sports. The company was established in 2008 and is based in Mumbai. Dream11 became India’s first unicorn fantasy sports company in 2019.

2. Asian Paints

Asian Paints Ltd is a transnational Indian firm which is headquartered in Mumbai, Maharashtra. The business has the aim of producing, selling, and distributing paints, coatings, home décor products, bath fittings, and offering related services.

3. Thums Up

Thums Up is an Indian cola brand, which was launched in 1977 to recompensate the withdrawal of the Coca-Cola Company from India.

4. Airtel

Airtel India is the nation’s second-largest mobile telecom and fixed telephony provider, as well as a supplier of broadband and subscription television services.

5. Cadbury Dairy Milk

Cadbury, previously Cadbury’s and Cadbury Schweppes, is an international confectionery corporation based in the United Kingdom that has been owned by Mondelez International since 2010.

6. Mountain Dew

Mountain Dew, skillfully crafted as Mtn Dew in some countries, is a PepsiCo-owned carbonated soft drink brand. Tennessee beverage bottlers Barney and Ally Hartman developed the original formula in 1940.

7. Parle Biscuits

Parle Products is a Mumbai-based multinational food processing company, which is known primarily for Parle-G.

8. Kamala Pasand

Kamla Pasand Pan Masala is a global Pan Masala offering from the KP Group, a 50-year-old company that specialises in premium Pan Masala.

9. RuPay

RuPay Card was created and released by the National Payments Corporation of India (NPCI) in 2012. It was incorporated into the Indian payment system to lessen the dominance of foreign gateways as their fee is excessive, meaning that the cost of the transaction is high.

10. Britannia

A member of the Wadia Group led by Nusli Wadia, Britannia Industries Ltd is an Indian business with a focus on the food industry. One of India’s oldest businesses, it has its headquarters in Kolkata and is well known for its scones products.

11. Tata Neu

The Tata Group created the multifunctional super-app known as Tata Neu in India. It is the first super-app in the nation and is made to provide users with a comprehensive yet highly individualised shopping experience.

12. Jindal Panther

One of India’s key and integrated steel producers, Jindal Steel and Power Limited (JSPL) is regarded as one of the leading names in the country’s B2B steel sector.

13. LIC

Headquartered in Mumbai, Life Insurance Corporation of India (LIC) is a government-owned life insurance provider in India.

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