The official television broadcaster of the Indian Premier League (IPL) 2023, Disney Star claims to have recorded 6230 crore minutes of viewing time for the first ten matches. The broadcaster has gained 25% more views than the previous IPL edition, with a total reach of 30.7 crore viewers for the first ten matches.
As stated by Disney Star, this is the second-highest viewership reach in IPL history. The TVR among affluent male urban sports fans has increased by more than 20% since the previous edition.
Sanjog Gupta, Head – Sports, Disney Star, said, “We are elated with the overwhelming response to Disney Star’s broadcast of Tata IPL 2023. Following on from a great opening, viewing figures continue to break records registering the 2nd highest reach and watch time for the first 10 matches in IPL history (excluding the Covid period). This is a testament to the relentless effort and investment by Disney Star in growing Cricket fandom through its compelling marketing campaigns, world-class coverage, and enhanced storytelling.
“We are grateful for the continued love and support Star Sports receives from fans as their preferred destination. The peak concurrency on TV for the opening match of 5.6 Cr – the highest ever in IPL history (excluding Covid times) – demonstrates the power of IPL combined with Star Sports in aggregating viewers at the same time.”
According to media reports citing BARC data, the television rating for IPL 2023 hit 5.1, a 25% increase over the previous year.
In comparison to last season, the broadcaster saw a 31% increase in TV ratings and a 20% increase in reach for the first match. Furthermore, the IPL on Star Sports attracted 14 million viewers on the first day, with a peak concurrency of 5.6 million and an engagement time of 76 minutes. Star Sports is confident that its efforts will keep fans riveted to their television screens and deliver an outstanding viewing experience that embodies the spirit of the IPL 2023.