Disney Star launches campaign for Women’s T20 Challenge featuring Taapsee Pannu

The promotional video will be available in two languages, Hindi and Telugu.

The My11Circle Women’s T20 Challenge 2022 officially begins today i.e. May 23 and will go until May 28, 2022. The matches will be broadcast LIVE on Star Sports Network. The OTT platform, Disney+ Hotstar will also LIVE stream the competition. The official broadcaster has released a new promo film, featuring the Bollywood star, Taapsee Pannu ahead of the beginning of the event to honour and highlight the incredible skills of female cricketers. World’s leading women cricketers Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, and others will compete in the marquee women’s event.

The campaign, created and conceptualised by Disney Star’s in-house team highlights how women’s cricket is producing extraordinary moments in world cricket and how for viewers, high-octane cricketing action will be normal at the elite T20 competition. The promotional video will be available in two languages, Hindi and Telugu.

Speaking about her association with Star Sports for the WT20 Challenge 2022, the Bollywood actress said, “My love for sports is known to all but the love for cricket is different. In the last few years, we have seen that women’s cricket, in India and across the globe, has made huge progress not just in its technicality and competitiveness, but in popularity as a brand as well. The WT20 Challenge 2022 will undoubtedly be an extraordinary tournament featuring top cricketers and will offer immense excitement to fans and supporters of the game of cricket worldwide.”

Star Sports confirmed that fans across India can watch their favourite sport in their preferred language. The upcoming event will have multi-lingual feeds in English, Hindi, Tamil, Telugu, and Kannada.

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