spot_img

Disney+ Hotstar ropes in four sponsors for ICC Women’s World Cup 2023

Team India, captained by Harmanpreet Kaur, will contest against nine other nations in the 16-day cricket competition for the prestigious cup.

The digital platform of the notable media firm Star, Disney+ Hotstar has struck multiple sponsorship deals for the much-awaited ICC Women’s World Cup 2023. The organisers have roped in four sponsors for the tournament which are – Tata AIA, Accenture, HUL (Boost) and Bumble.

Tata AIA Life provides a selection of competitive, thorough, and adaptable insurance and investment plan solutions. Tata AIA Life aspires to make its customers’ financial planning journey simple and gratifying, regardless of their financial goal, whether it is insurance, a second source of income, retirement planning, wealth management, or health protection.

Discussing Accenture, the company is a market-leading provider of professional services that supports the development of the digital core, operational optimization, accelerated revenue growth, and enhancement of citizen services for the world’s leading corporations, governments, and other organisations.

In addition, one of the most reputable health food and beverage brands in India, Boost was established in 1975. Children have long been motivated by Boost to persevere, put in the effort, and triumph over any sporting obstacle with courage and endurance.

Bumble, meanwhile, is an online dating service. Users can “swipe left” to reject a user or “swipe right” to show interest after seeing the profiles of possible matches. The unique feature of Bumble is that only female users can initiate contact with compatible male users. Thus making it a rightful sponsor for the women’s global event.

Ajit Varghese, Head of Network, Ad Sales at Disney Star, said, “International Women’s Cricket is on everyone’s radar as it’s a new exciting aperture in the sport and it’s great to see the growing interest in it. At Disney+ Hotstar it is our constant endeavor to open newer avenues for advertisers to engage with their audiences and we are thrilled with the response to the upcoming women’s T20 WC.

“India’s recent win at the ICC Under-19 Women’s T20 World Cup has grabbed the nation’s attention, and now all eyes are on the upcoming T20 WC. We hope that team India will continue their winning streak and make this World Cup memorable one for audiences and advertisers alike.”

Team India, captained by Harmanpreet Kaur, will contest against nine other nations in the 16-day cricket competition for the prestigious cup. The eighth iteration of the event will take place in three separate cities in South Africa and will be LIVE streamed in India on Disney+ Hotstar.

Related Articles

Latest Articles