One of the leading skill-based online games from the house of Gridlogic, Taj Rummy, has announced the legendary Indian wicketkeeper, Dinesh Karthik as its brand ambassador.
The collaboration aims to create awareness about ethical gaming in the country along with brand recall.
Following this association, the newly designated finisher of the Indian men’s cricket team will be the face of the gaming platform and will be seen promoting the brand through digital mediums.
Speaking about the agreement with Karthik, Pariekshit Maddishetti, Founder, Taj Games, said, “India is one of the fastest growing online gaming markets in the world with millions of users turning to real money gaming as a key tenet of their leisure and entertainment. Gridlogic is at the forefront of fulfilling users’ evolving requirements and has been maintaining its leadership position in the rummy and fantasy cricket offerings with engaging skill based games and we are strengthening our commitment with our flagship offering, Tag Games. With Karthik, we found the perfect match for Taj Games as he is the perfect testament of a powerful performer, always strives to deliver the best for the country and is humble in nature, the key tenets of our brand. We look forward to a successful collaboration with him and aim to further popularise ethical online gaming in India through a dedicated marketing campaign with him”.
The official announcement of the association was done by Karthik through his social media handles earlier today on Monday.
He revealed the partnership on Twitter with a caption, “Announcing my partnership with TajRummy. I love Rummy and being a TajKaPlayer! Welcome Bonus, Unlimited Offers & Instant Withdrawals in one App! Don’t be “Aaj” ka player, be a TajKaPlayer!”
Speaking on the association, Dinesh Karthik, the brand ambassador, said, “As the leading platform in the online gaming space, Gridlogic’s Taj Games have been the go to destination of users for its best-in-class experience and I found synergies in our vision of delivering the best for our audiences by going the extra mile. From building a robust technology platform to ensuring the entertainment and safety of its users, Gridlogic and I share the same ethos of delivering the best for our audiences and I’m delighted to be a part of this journey. I hope to make a meaningful contribution to the brands’ fast growing user base by further popularising the brand among gamers and create more advocates for ethical online gaming in India.”
Gridlogic, which is a tech entity based in Gurugram, strives in data management, gaming and business transformation with a mark in the United Kingdom and Singapore. The Indian prime B2B provider of online skill and casual games, Taj Network, is owned by Gridlogic.
Karthik was last seen in action yesterday, i.e, Sunday, September 25 against Australia in the third T20I. After a sublime performance in the recently concluded T20I series, the 37-year-old will be next seen on the field from Wednesday, September 28 onwards before heading to Australia for the ICC Men’s T20 World Cup 2022.