The Portuguese football icon, Luís Figo has been named as the brand ambassador of the sports betting firm, Digitain.
Luís Filipe Madeira Caeiro Figo is a retired Portuguese professional footballer, who played as a winger for Sporting CP, Barcelona, Real Madrid, and Inter Milan. He represented Portugal in 127 matches, where he scored 32 goals.
Digitain believes the former player’s popularity will be a key asset in improving its brand image. Digitain executives mentioned that Figo resembles a lot of the company’s objectives such as quality, innovation, and effectiveness.
During the event, Figo praised the company and posed for a photo while holding a Digitain jersey which had his name and number 7 printed on the back.
On asked about his association Figo said, “I am delighted to be part of this exciting collaboration and I look forward to representing Digitain as Brand Ambassador.
“Digitain are a long established and progressive igaming organisation that produces a wide range of effective igaming solutions, including an award-winning sportsbook, for partners across the globe. Their reputation for exceptional products and customer focus, made my decision to become Brand Ambassador an easy one.”
Vardges Vardanyan, Digitain Group Founder, added, “I welcome the footballing legend that is Luís Figo to the Digitain family and I am delighted that he is to become our Brand Ambassador.
“As an igaming company with a global reach, producing cutting edge, sports betting solutions, there is no-one better than Figo, with his peerless reputation, history and winning attitude, to represent the quality, innovation and effectiveness of our sportsbook. I look forward to a very exciting and successful collaboration with this legend of the sport.”