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DFL Deutsche Fußball Liga forges long-term pact with Intersnack Deutschland SE

The renowned snack company funny-frisch has become the official partner of the Bundesliga and 2. Bundesliga.

The organising body of Bundesliga and Bundesliga 2DFL Deutsche Fußball Liga, has developed a long-term pact with the leading manufacturer of salty snacks in Germany, Intersnack Deutschland SE.

With this deal, the renowned snack company funny-frisch has become the official partner of the Bundesliga and 2. Bundesliga.

The cooperation focuses on the utilisation of different rights to activate advertising and communication measures on television, at points of sale, and online. These include, for example, the portrayal of logos and trophies, as well as access to the Bundesliga database for the use of moving picture content in appropriate funny-frisch events and campaigns. In the future, the current funny-frisch marketing campaign “Laughter connects” will be reinforced, notably by means of the emotional effect of football and the fan community.

The funny-frisch company, which has been a football sponsor for over 20 years, has an array of products that includes Chipsfrisch along with other chip classics such as Ofen Chips and Kessel Chips, successful innovations such as Linsen Chips and popchips, and a large portfolio of snack specialities such as Jumpys, Ringli, and Fritsticks.

Peer Naubert, Chief Marketing Officer of Bundesliga International GmbH, said, “With Intersnack, we have gained another industry leader from the snacking sector for our partner portfolio. The funny-frisch brand is very popular among all generations in Germany and is a perfect fit for the Bundesliga. We are looking forward to working with a dynamic partner.”

Katja Johannson, Director of Marketing at Intersnack Deutschland SE, said, “This partnership is a win-win situation for all sides: With Intersnack, the DFL gains a strong partner in the area of ​​salty snacks. Intersnack uses the emotionality in football and entertains fans and consumers alike, while retailers can look forward to new, exciting marketing opportunities.”

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