The organising body of Bundesliga and Bundesliga 2, DFL Deutsche Fußball Liga, and Football Sports Development Limited (FSDL), the organiser of the Indian Super League (ISL) have inked a Memorandum of Understanding (MoU).
With Europe and India providing some diverse opportunities in the field, the two entities involved in the association aim to acquire some quality understanding from each of the regions’ respective sporting cultures.
The brand new association will look into different aspects of partnerships, possible club initiatives and new enhanced experiences around fan engagement. The MoU will also look to benefit from the most delinquent technology and innovation.
Apart from football and first-of-its-kind marketing activities, the major aim is to explore and increase a passionate untapped fanbase of the sport.
On this development, DFL CEO Donata Hopfen, said, “India represents an exciting emerging market thanks to the already rapidly-expanding interest in football and the active participation among society in recent years, making football the second largest sport within the country. Therefore, and due to its world-renowned passion for sports, India already plays – and will continue to play – a significant role in the context of the Bundesliga’s international efforts in the years to come. Jointly exploring avenues of collaboration and working closely with the ISL our trusted partner will not only benefit Indian and German professional football, but more importantly will be another important step as we support the growth of the world’s favourite sport globally.”
FSDL Spokesperson, said, “We are always looking at partnerships that will help with the holistic growth of the Indian football and bringing best practises from global leagues for Indian clubs to learn from. The DFL has been a strong partner to FSDL over the years and this partnership has continued to evolve with a focus on how to give fans the best experience to Indian football. We hope this partnership will benefit Indian football and its passionate fans.”
FSDL and DFL are also collaborating on the development of a business model for the eISL.
The Beautiful Game has made some serious progress over the years in India which has invited some valuable partnerships from globally renowned teams and entities in the sport – RB Leipzig, Borussia Dortmund, City Football Group, Atletico Madrid, Rangers FC, Odisha FC, Sevilla, and many more.