The Major League Baseball (MLB) team, Detroit Tigers have announced a landmark multi-year partnership extension with the American supermarket chain, Meijer.
As a part of the extension, the supermarket chain will be the club’s first jersey patch partner with the branding placed on the sleeves of the Tiggs’ home and away jerseys.
Two iconic Michigan brands committed to grow together, to push Detroit ahead together, and to win together.— Detroit Tigers (@tigers) May 25, 2023
The Tigers are proud to announce an expanded partnership with @meijer as our official jersey patch partner. pic.twitter.com/dt5IiMtMXv
The renewal of the alliance will also focus on its community-driven noble and goodwill initiatives which include the new “Striking Out Hunger”, in which both the entities from Michigan will be donating $100 every time a Tigers pitcher strikes out the batters from the opposite side to the hunger relief program.
The extension deal will also focus on the Hometown Holiday Assist programme, which assists Detroit families and regional non-profit organisations throughout the holiday season.
Ryan Gustafson, Executive Vice President & Chief Operating Officer, Detroit Tigers, said, “The Detroit Tigers and Meijer are synonymous with the state of Michigan, and we’re thrilled to extend our partnership with an organization that has a common vision about community engagement. These are two of the most iconic brands in the state, creating millions of memories for fans and families each year. We appreciate Meijer’s support and partnership and look forward to working together serving our great fans and customers for years to come.”
Rick Keyes, Meijer President & CEO, said, “When you think about Michigan, Meijer and the Detroit Tigers are quintessential brands. Both organizations are rich with history and a genuine commitment to community, which spans generations. The creation of the Striking Out Hunger initiative enhances this relationship, while supporting families in need throughout our state. We’re so pleased to strengthen our longstanding partnership with the Tigers and the Detroit community.”
Founded in 1934, Meijer is an American supermarket chain that has its headquarters in Walker, Michigan, United States. Meijer has 259 stores and 208 gas stations all over the regions of Michigan, Illinois, Indiana, Kentucky, Ohio, and Wisconsin.