Designandconstruct.in, a unit of All About Buildings Pvt Ltd, has roped in the former Indian all-rounder Yuvraj Singh as their first-ever brand ambassador. Following this association, the left-handed cricketer will be the face of the end-to-end home construction company. While Yuvraj Singh has also invested in Design & Construct, making a step ahead in endorsing the company.
The construction company has penned down a three-year partnership with Yuvraj Singh, and as a part of the strategic partnership, he will be an equity partner and the brand ambassador for the company.
The company’s value aligns with the cricketer’s strong personality with fighter attitude, focus, and aggression, this will further help to portray what the brand stands for, Design & Construct stated in the press statement of the announcement.
Speaking on the occasion, Priyadarshi Mishra, CEO, and Founder of Design & Construct said, “Yuvraj Singh is the most passionate and fierce cricketer the world has ever seen. His character, dependability, and aggression represent our market approach and customer acquisition strategies. Moreover, our vision corresponds to those of Yuvraj and we are confident that he is the perfect fit to represent our brand.
“Currently, we are making a mark in Bangalore, Hyderabad, Mysore, and Mumbai with our advanced construction technology. Going forward, we have plans of expansion in eight more cities across India by the next year. We believe that this partnership will be fruitful for the company’s growth, visibility, and reach in the market.”
Adding to it, Yuvraj Singh said, “In the coming years, Design & Construct will be the go-to destination for individual home construction. The brand’s motto of making dream homes affordable, accessible, and hassle-free is what convinced me to be a part of it. In my interactions, I’ve seen how the team is led by passion, excellence, and perfection, and I am looking forward to my association with them.”
Design & Construct was founded in 2020, has an aim to be the largest tech-enabled construction company in India and abroad. With this goal set, the company is foraying ahead with its build-to-order individual house construction model. While this recent partnership with the former Indian all-rounder will be helping significantly to the company’s growth and long-term goals.