Derby County announce FanHub as principal partner for 2024-25 season

As part of the deal, FanHub's logo and associated motto will feature on the front of all three men's first-team outfits for the 2024-25 season.

The newly promoted EFL Championship club, Derby County Football Club (DCFC) have announced a partnership with FanHub, an app that recognises and rewards fans for their loyalty.

As part of the deal, the brand has become the men’s first team training wear and warm-up kit partner. Additionally, the entity has also become the club’s principal partner and the brand’s logo and associated motto will be featured on the front of all three men’s first-team outfits for the 2024-25 season.

Following a great start to the collaboration, FanHub has also considerably increased its engagement by becoming Derby County’s official fan loyalty partner. As part of the collaboration, the firm will also receive brand exposure and matchday presence at the Pride Park Stadium.

FanHub is a free smartphone app released in 2021 to reward supporters for their commitment to their team. The app is intended to honour match-going fans by urging them to check in at stadiums, compete with other fans, and play prediction games to gain points that are then redeemable for prizes such as signed memorabilia, tickets, products, and experiences.

Derby County’s Chief Executive Officer, Stephen Pearce, said, “We are thrilled to have taken our relationship with FanHub to the next level by confirming them as our principal partner for the Men’s first team for the 2024-25 season. We’ve enjoyed working with the FanHub team in recent months, after welcoming them on board as our training wear and warm-up kit partner towards the end of last season, and we’re all excited to see their branding prominently featured on the front of our Men’s first team shirts and replica shirts during the forthcoming campaign.

“The original agreement that we signed earlier this year was to have FanHub on our training wear and warm-up kits once again for 2024-25, but it is testament to everyone involved that we have been able to uplift the partnership so quickly, after positive dialogue following the conclusion of last season, to them becoming our principal partner for the Men’s first team. We’re looking forward to growing our partnership with FanHub and also utilising their platform to further our engagement and interaction with supporters.”

FanHub’s Partnerships Manager and Co-Founder, Rob Gregory, said, “Coming from a family of Rams myself, to see my brand on the front of the shirts in our first season back in the Championship feels like it can’t be topped. The whole team at FanHub are really excited to build on last season’s partnership with Derby County. We introduced some fantastic FanHub rewards at the end of last season, exclusive to Derby fans, including the chance to play on the pitch at Pride Park Stadium.

“With a whole season ahead of us this time, we’re looking forward to expanding the rewards available to Rams who are active within FanHub.”

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