The National Football League (NFL) team, Denver Broncos have announced a decade-long partnership with the American healthcare entity, Centura Health.
Following the association, Centura Health will possess the naming rights to the franchise’s training facility as Centura Health Training Center and will also serve as the team’s official healthcare partner.
The partnership has extensive media and marketing assets, that also include significant signage at the training centre and prominent brand awareness as the official sponsor of the Broncos’ injury report.Â
The healthcare facility’s branding will be featured on the team’s media backdrop for the press conferences of non-match days, including different places at Empower Field at Mile High.
The healthcare brand from Colorado will get significant visibility throughout the year and will join the Denver-based team on various community and employee engagement opportunities.
Damani Leech, Broncos President, said, “We’re excited to team up with Centura Health as part of this significant partnership highlighted by our training facility naming rights and, most importantly, a shared commitment to serving our community. Located only a short distance from our facility, Centura is a hometown organization aligned with the Broncos’ values of prioritizing health and wellness for all Coloradoans. We look forward to a deep and meaningful relationship with Centura, working side-by-side on a variety of initiatives to drive positive impact throughout our communities.”
Peter D. Banko, Centura Health President & CEO, said, “We share an enduring commitment to mission and core values, a pioneering legacy and a strong history of fabled accomplishments. The announcement of this new and exciting partnership is only the beginning of what these two longstanding Colorado organizations can do together. I am most excited about working closely together to activate this powerful relationship today, tomorrow and in the years to come in service to our neighbors, our communities and our mutual fans.”
Centura Health is a faith-based, non-profit organization dedicated to improving the health of its communities. The entity has 17 hospitals, home care, hospice care, two senior living communities, medical clinics, Flight For Life Colorado, and 100+ physician practices.