The English football club, Birmingham City FC, have announced a new partnership with the American air carrier, Delta Air Lines.
The global airline has become the club’s official airline partner for the 2024-25 season.
Delta’s branding will be prominently featured on the club’s men’s and women’s first team shirts, as well as on digital screens and advertising boards at St. Andrew’s @ Knighthead Park. This partnership marks a significant step forward for Birmingham City as the club continues to expand its global reach.
Tom Wagner, Birmingham City Owner and Chairman, expressed his enthusiasm for the partnership, stating, “We’re excited to welcome Delta to the Blues family. As we continue leveraging our resources to bring Birmingham City to a global audience, Delta’s vast network will help us connect our international fan bases and bring them and our team to new heights. Alongside world-class brands like UNDEFEATED and Nike, Delta shares our vision to elevate the club. This marks the beginning of a defining era in our nearly 150-year history.”
Garry Cook, Birmingham City Chief Executive Officer, added, “Delta is one of the world’s leading brands. Delta’s rally cry, “Keep Climbing”, resonates with the journey that Birmingham City is now on. Blues is going to be one of the most exciting stories in football in the next five years. Our teams are at the start of a transformational journey; our charitable Foundation is now helping hundreds of thousands of people across the city start to enjoy better lives; leading global brands are excited to partner with us due to the value we can bring; and our owners are spearheading one of the country’s largest infrastructure projects, the Sports Quarter, here in East Birmingham. It will attract millions of visitors each year and many of them will choose to arrive on Delta planes. Birmingham, in partnership with Delta, is most definitely on the rise.”
Matteo Curcio, Delta’s Senior Vice President for Europe, the Middle East, Africa, and India, continued “Birmingham City Football Club is an important part of the fabric of England’s second-largest city. We’re excited to be part of the club’s storytelling as they work towards the highest levels of football.”
Delta Air Lines is a major U.S. airline headquartered in Atlanta, Georgia. Renowned for its extensive global network, Delta offers flights to hundreds of destinations across six continents. As one of the world’s oldest operating airlines, it has a long history of providing reliable and customer-focused air travel. The air carrier’s recent announcement of a multi-year partnership with the Women’s National Basketball Association (WNBA) demonstrates its commitment to supporting top-tier sports organisations.
Alongside world-class brands like UNDEFEATED and Nike, Delta’s partnership with Birmingham City FC further solidifies the club’s position as a global force in football.
Birmingham City FC’s men’s team is currently positioned second in the EFL League One table, having secured five wins and one draw in its opening six matches. The team’s upcoming fixtures include two back-to-back home fixtures against Peterborough United on September 28 and Huddersfield Town on October 2. The women’s team is currently in second place in the FA Women’s Super League 2, having won two out of three matches. The unit’s next game is against Durham Women’s FC on September 29.