Indian Premier League franchise, Delhi Capitals has signed a partnership contract with Livinguard AG, which is well known for its revolutionary mask during this pandemic. The deal will see Livinguard as the ‘Official Hygiene Partner’ of the team.
The brand will leverage the rights associated with the partnership for their promotional purposes. With the pandemic in wake, associating with an IPL franchise will provide the brand with nationwide visibility which can help them in increasing their market reach.
Livinguard Technologies Founder, Inventor & CEO, Mr. Sanjeev Swamy said, “Livinguard’s patented and revolutionary technology, applied to face masks will provide unbeatable protection for Delhi Capitals and we are honored to be able to lessen the health risk of the crisis and enable the team to focus on the important competition ahead.”
Delhi Capitals CEO, Dhiraj Malhotra said, “The fact that the IPL is going to be conducted amidst such challenging times is another testament to the BCCI and to IPL’s global standing as one of the top leagues amongst all sports in the world. While we restart our lives, we must remember that we have entered a new normal. The safety of our team is top priority this season. Livinguard AG fits perfectly with this agenda since their technology is truly ground-breaking, providing us with the BEST possible hygiene solutions. We believe that this association will safeguard our players and help them concentrate on the game.”
Delhi Capitals aims to net 60-65 crores in sponsorship funds this year. The team has three long term brand tie-ups locked in. Principal sponsors for the Delhi Capitals include consumer durables brand Daikin, personal care brand Lotus Herbals, online banking platform EbixCash, and telecom leaders Jio Digital.
While the 2020 season is the last with Daikin which has been a long-time sponsor of the team, both Lotus Herbals and EbixCash are on board till 2021.