Delhi Capitals (DC) has roped in Bodycare Creations as their Official partner ahead of IPL 2020. The brand has reserved branding rights and will run promotional campaigns throughout the tournament. As per the deal, the brand logo will appear on the team’s trouser.
Bodycare is an Indian innerwear brand that women have trusted for over 25 years fort its stylish and intimate inner-wear. This is for the first time that the brand is entering a commercial cricket space for the brand visibility.
IPL is undoubtedly one of the best sporting properties across the globe. Moreover, it has a lot of female viewership, which makes it ideal platform for brand marketers to garner their attention and leverage brand visibility. SportsMint has learnt that nearly 145 million female population above the age of 15 years watched the 2019 IPL season.
Bodycare is confident that with this partnership it’ll be able to maximize visibility and viewership of the brand. DC as a team embodies the same commitment, aspiration and strength as Bodycare and will help the brand to connect with the young and vibrant sports enthusiasts to whom they can provide comfort off-field through various range of products.
The brand will also be running a special campaign during the association to spread the message about body positivity. This campaign will feature a lot of DC cricketers and will be rolled out through digital platforms and TVC.