The Hockey India League (HIL) team, Delhi SG Pipers have announced a partnership with the tiles manufacturing company, Somany Ceramics, for the ongoing competition.
As per the pact, the brand has been named the team’s associate sponsor. In addition, the logo of Somany Ceramics will also be featured on the collars of the men’s and women’s team jerseys.
Expressing his enthusiasm, Mahesh Bhupathi, CEO of SG Sports, Media, and Entertainment, stated, “We are delighted to have Somany Ceramics as our associate sponsor for the upcoming edition of the Hockey India League. The brand’s commitment to quality and innovation resonates with our team’s values, our style of sport and play—plus the millions of fans who look up to us for inspiration. We look forward to working together with Somany to create engaging experiences for our fans and viewers.”
Abhishek Somany, Managing Director and CEO of Somany Ceramics Limited, also shared the partnership’s alignment with the company’s ethos, “Somany Ceramics is proud to partner with the Delhi SG Pipers for the Indian Hockey League 2025. This collaboration reflects our ethos, ‘Zameen Se Jude,’ celebrating the resilience, unity, and spirit that hockey symbolizes for our nation. Together, we honor India’s rich heritage and inspire future generations to carry forward this legacy with pride.”
Somany Ceramics was founded by Sri Hiralal Somany five decades ago and has been manufacturing 75 million square meters annually. The entity has a distribution network in more than 80 nations across six continents and 11 production facilities in India.
Delhi SG Pipers, owned by SG Sports, Media, and Entertainment (APL Apollo Group’s subsidiary), have Olympic medalists Shamsher Singh, Rajkumar Pal and Jarmanpreet Singh in their line-up. The former Indian goalkeeper PR Sreejesh has been named the unit’s Director of Hockey and Graham Reid as a coach. The Dutch coach Dave Smolenaars will helm the women’s team.
The ongoing season of HIL kicked off on December 28, 2024, and the final will be played on February 1, 2025. The team has acquired the third spot on the table with three points.