The Women’s Premier League (WPL) team, Delhi Capitals (DC) have signed a brand new partnership with the paint brand, JSW Paints.
Following this affiliation, JSW Paints has been named the principal sponsor of Delhi Capitals for the first edition of WPL. With this partnership, the branding of the company will be featured on the front of the match and training jersey.
JSW paints is an Indian paint brand which is a subsidiary of Jindal Steel Group (JSG) that manufactures interior and exterior paints for houses and buildings. The company has a pan-India presence that focuses on innovation and to cater precision and efficiency in the work to its clients.
Dhiraj Malhotra, CEO of Delhi Capitals said, “We are absolutely thrilled to join hands with JSW Paints as our Principal Brand Partner. The Women’s Premier League is a turning point in Indian cricket. For the inaugural edition of this tournament, we wanted to associate with a brand that’s disruptive and known for its innovative thinking to make this world a better place. Our partnership with JSW Paints reiterates our common thinking and strategic intent to reinvent the way the game is played in our respective domains.
AS Sunderesan, Jt.MD & CEO of JSW Paints said, “We are delighted to join hands with Delhi Capitals as their Principal Sponsor for the inaugural edition of the Women’s Premier League. As we thoughtfully build the paint company of the future, we cherish such game-changing moments that bring about greater participation of women. We’re incredibly excited and extend our best wishes to this maiden league”.
The first edition of the Women’s Premier League is all set to start on March 4 and will end on March 26. DC will kick-start their inaugural WPL campaign against Royal Challengers Bangalore (RCB) on Sunday, March 5 at Brabourne Stadium in Mumbai.