The Indian Premier League 2020 season has started on a grand note for the Delhi Capitals team. DC in the first game of the tournament has registered one of the most exciting and heart-stopping victory on Sunday and to celebrate the same with the fans, the team has now launched various virtual fan engagement initiatives.
DC have announced an array of virtual fan engagement activities for its official fan club – ‘the DC Toli’. The campaign went live with the opening game against KXIP.
The activities include ‘DC Watch Parties’, launched this Sunday with the aim of re-creating the same kind of electric atmosphere as experienced inside the stadiums with the fans. The parties will go live across Facebook, YouTube and the DC’ website.
In another activity, cyclist groups will be seen peddling across the city in support of the team on each match day with the DC’s flag hanging on their cycles, and individuals wearing replica of Official Jersey or the Blue DC Toli T-shirts.
Another addition to the list is the ‘Virtual Banner Parties’, which will have over 2,500 fans from the DC Toli initiating the largest-ever banner making virtual gathering across this IPL season. These fans will virtually get together to formulate the voice of the city into banners supporting the team.
Moreover, a new unique platform, ‘DC Reporters’ has also been introduced by the franchise, giving special content sections to the young fans who are interested in becoming DC digital influencers. Fans in this section will get a chance to preview the team, make predictions on playing XI and give match reports throughout the duration of the IPL.
The franchise has also launched DCT Radio, where 4-5 fans from the DC Toli will bring out the real voice of Delhi and pass on their unique messages and stories to the audiences.
In order to ensure fans across age-groups and communities get the chance to get involved, DC will also have other engagement activities such as DIY Cheering and the Roar Macha Challenge.