Delhi Capitals announce partnership with Sportradar

As part of the partnership, Delhi Capitals have named Sportradar as the Delhi Capitals Academy's official technology partner.

The Indian Premier League (IPL) team, Delhi Capitals (DC) have announced a new partnership with the leading provider of sports technology, Sportradar.

As part of the partnership, the Delhi-based team has named Sportradar as the Delhi Capitals Academy’s official technology partner.

In this deal, Sportradar will help and strengthen DC’s academy programme during the course of the three-year contract, fostering the growth of young cricket players.

Furthermore, in order to support Delhi Capitals’ expansion, the sports technology business will also make use of FrogBox, a live-streaming technology solution. Currently, the FrogBox technology is used by more than 500 cricket clubs in England, Australia, and Europe.

Sportradar will also implement a market-leading electronic scoring app and a mobile-responsive match centre as agreed, in addition to broadcasting live scores, scorecards, and results. The match centres will host live broadcasts and share highlights of games.

The Lilypad fan engagement and coaching app from Sportradar will also be made available to the Delhi Capitals Academy. The cricket team will be able to compile match highlights using Lilypad. This will make it simple for the crew to put together playlists of games. These playlists can subsequently be distributed to students for instruction or posted on social media to interact with the franchise’s fans.

Dhiraj Malhotra, CEO, Delhi Capitals, commented, “This is a key milestone as Delhi Capitals Academy has become the first academy in India to partner with Sportradar and leverage their innovative video technology to develop talent in cricket. This partnership adds value in several ways including enriching local talent and boosting engagement with our fans. We look forward to working with Sportradar to help grow the game.”

Jarod Pickering, Head of Cricket, Sportradar, said, “Academies such as Delhi Capitals’ play an integral role in identifying and nurturing the next generation of talent. We will be working closely with Delhi Capitals to help realise their vision for the academy and will also reach out to more academies in India to showcase how our technological solutions can be used to further develop the sport that the entire nation is incredibly passionate about.”

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