The processed food division of Suguna Foods, Delfrez has released a new campaign named #chickendance with the Indian Super League (ISL) team, Kerala Blasters FC.
Delfrez and KBFC extended their association earlier this year in October. The two parties involved initially signed a partnership in December 2021. Through this collaboration, Delfrez aims to enhance its brand and engage with the target audience. The objective of the campaign was to capture the ISL fever and it also features some renowned KBFC players doing the #chickendance.
Krishna Prasad VP, Process Food Division, Suguna Foods said, “The #chickendance fever is catching the eyes among our customers and we are excited to have rolled out this campaign. Whether you remain at home or watch the game live, the ISL fervor is apparent, and what better way to get everyone excited than to bring some delectable ready-to-cook and ready-to-eat meat snacks to the party! The campaign encourages football fans to experience our ready-to-eat and cook range while doing our signature chicken dance moves. We are looking forward to seeing our customers enjoy our Delfrez products while rooting for their favorite teams.”
On the field, the team has acquired the fifth spot at the moment with 19 points. Kerala Blasters last played on Monday, December 19 against Chennaiyin FC and will be next seen in action tonight Monday, December 26 against Odisha FC.