Del Monte has revealed the next stage of its collaboration with the Lawn Tennis Association (LTA) and British tennis player, Jodie Burrage.
The “Serve Up a Summer of Tennis” promotion offers tennis fans an opportunity to win rare prizes that include coveted tickets to LTA grass court championships such as the HSBC Championships and the Lexus Eastbourne Open, as well as autographed memorabilia signed by Jodie Burrage herself.
As part of the ongoing collaboration, Jodie Burrage will represent the Del Monte brand both on and off the court. She will also be sporting the Del Monte insignia on her tennis uniform during the 2025 season, emphasising the relationship between the Del Monte brand and the world of tennis.
Del Monte has long been a proud LTA partner, advocating British tennis and encouraging healthy, active lifestyles. The longstanding association with Jodie Burrage continues an extensive history of promoting British tennis talent, including fellow ambassador Cameron Norrie. Their collaborative campaigns, packaging innovations, and in-store promotions have continuously emphasised the relationship between fresh produce and an active lifestyle, underscoring Del Monte’s dedication to sports and healthy living.
Thierry Montange, Marketing Director, Europe and Africa at Del Monte, said, “As a longstanding supporter of British tennis through our partnership with the LTA, Del Monte is delighted to continue promoting the connection between our healthy product range and the opportunity for tennis enthusiasts across the country to live great tennis experiences. In that case, we highlight our Del Monte fresh prepared fruit range that offers a great combination of freshness and convenience for those in search of great snacking options, on-the-go or to bring home.
“We are glad to have Jodie Burrage on board with us into this new initiative, as part of our brand vision to inspire individuals to stay active, live healthily, and enjoy the freshness that Del Monte brings to their everyday lives.”
The promotion is set to run from March to May 2025, and the primary rewards include two tickets to one of the following tennis events. HSBC Championships (WTA500) – June 9 to 15, 2025; HSBC Championships (ATP500) – June 16 to 22, 2025; Lexus Nottingham Open (WTA250/ATP Challenger) – June 16 to 22, 2025; Lexus Eastbourne Open (WTA250/ATP250) – June 23 to 28, 2025; and Jodie Burrage-signed tops.