The popular game-developing company and the creators of Battlegrounds Mobile India (BGMI), KRAFTON India has inked a revolutionary collaboration with the Bollywood sensation, Deepika Padukone.
Deepika has become the brand ambassador for BGMI via this unique one-year cooperation, heralding a new age of gaming and entertainment.
As part of this thrilling cooperation, Deepika Padukone will become a playable character in BGMI, with two separate character skins that embody her trademark style and personality.
Expanding on the success of earlier partnerships with Indian stars including Ranveer Singh, Hardik Pandya, and Mumbai Indians (MI), KRAFTON strives to push the limits of in-game entertainment. This collaboration with Deepika Padukone is an additional step in the company’s dedication to providing immersive gaming experiences suited to Indian audiences.
Sean Hyunil Sohn, CEO, KRAFTON India, said, “We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”
On the deal, Deepika Padukone, said, “It is a thrilling opportunity to embark on this new chapter with the BGMI family. Gaming has become a cultural phenomenon in India, and I’m excited to connect with the incredible energy of the gaming community. It’s an honor to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items!”
KRAFTON has continually changed the Indian gaming scene by providing localised experiences that resonate well with gamers. With every new alliance, game release, and title update, the company demonstrates its commitment to innovation and personalisation. The collaboration with India’s greatest superstar Deepika Padukone is the latest example of this strategy, reinforcing BGMI’s status as a cultural icon.