De Beers Group, the world’s leading diamond company, has teamed with JioHotstar and Star Sports for the ongoing Indian Premier League (IPL) 2025, flawlessly integrating cricket’s adrenaline with the timeless charm of natural diamonds.
Eleven renowned anchors from various feeds will broadcast the matches while wearing stunning natural diamond jewellery, providing a touch of sparkle to the game and establishing a brilliant connection between sport and elegance.
From the ground to the studio, these presenters add a touch of beauty to the game, heightening the excitement and elegance of the cricketing experience.
In a first-of-its-kind effort, these anchors will also commemorate cricket highlights with a section dubbed ‘Real Diamonds of the Week’ – a fitting homage to cricket heroes who, like diamonds, represent brightness, tenacity, and enduring legacy.
The anchors will be seen wearing stunning diamond jewellery, including striking neckpieces, cocktail rings, stacked bangles, bracelets, and sophisticated earrings, all designed to enhance their on-screen personality and clothing.
Shweta Harit, SVP, De Beers Group, said, “Cricket and natural diamonds both embody authenticity, excellence and a lasting legacy. Just as the game unites fans across regions and generations, natural diamonds symbolize connections that stand the test of time. This collaboration brings the brilliance of the sport and the timeless allure of diamonds together, making every moment on screen even more memorable.”
Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB & Creator, JioStar, said, “With record-breaking viewership marking the opening weekend of TATA IPL 2025, cricket continues to unite audiences like never before. This collaboration between De Beers Group and India’s leading women anchors adds brilliance to the game, blending its precision and passion with the timeless elegance of natural diamonds. Just as cricketing icons leave an indelible mark on the field, these presenters shape the narrative with confidence and style, making every moment even more unforgettable.”
The screen is designed to dazzle viewers while promoting diamonds as the ultimate emblem of greatness, victory, and everlasting beauty—both on and off the pitch.