DBS Bank India has launched an integrated brand campaign featuring filmmaker Farah Khan alongside elite badminton players Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly and Gayatri Gopichand, highlighting trust, consistency and performance as shared values between sport and banking.
The campaign film presents a narrative where Farah Khan searches for the ideal cast, emphasising credibility, discipline, global recognition and sustained excellence as decisive selection criteria. Through this storytelling framework, DBS Bank aims to simplify financial decision-making by reinforcing confidence, stability, and dependability across diverse customer segments in India.
The campaign message “The right choice is right in front of you” reflects the brand’s broader philosophy of enabling customers to prioritise life ambitions while maintaining confidence in financial services designed to deliver reliability and seamless experiences.
Commenting on the campaign, Gaurav Rajput, Managing Director and Head, Group Marketing and Communications, DBS Bank India, said, “This campaign reflects how we approach banking at DBS Bank India. We combine the strength and global standards of Asia’s Safest Bank with deep local expertise in India to deliver experiences that customers can rely on. When trust and dependability are consistent, the choice of a banking partner feels effortless. This reassurance is central to our ‘Live More, Bank Less’ philosophy, which focuses on making banking simpler and more seamless for our customers.”
The campaign has been conceptualised and executed by Leo India, with distribution planned across television, digital platforms, social media, print and out-of-home channels nationwide. The integrated rollout targets strong visibility across major urban markets, including Mumbai, Delhi, Bengaluru, Chennai and Hyderabad, strengthening brand recall among aspirational audiences.
From a strategic perspective, badminton offers strong brand alignment due to its association with precision, discipline, resilience and consistent high performance across international competitions. Indian badminton continues to deliver sustained global success, enhancing its credibility as a sport increasingly attracting commercial partnerships from brands seeking performance led storytelling narratives.
The campaign highlights the growing convergence between sport and financial services marketing, as brands prioritise authenticity, performance narratives and relatability to engage modern consumers. By associating with athletes recognised for sustained excellence, DBS Bank aims to strengthen its reputation as a dependable institution combining global expertise with strong local market understanding.
The initiative forms part of DBS Bank’s ongoing efforts to enhance customer engagement through storytelling driven campaigns centred on trust, performance consistency and long term partnership value.
