The British sports media company, DAZN Group has announced that it has bagged media rights to the Soccer Champions Tour 2022 in Japan, Italy and Canada. The deal was brokered by sports and event management company IMG.
From July 22Â till July 30, viewers in Las Vegas, Dallas, San Francisco, and Los Angeles will be able to experience top-level football on DAZN, which will be live streamed. This summer, five of LaLiga, Serie A, and Liga MX‘s most storied clubs will descend on America’s Southwest and West Coast for an incredible exhibition of legends and champions, new signings, the brightest stars of the game, and new and vintage rivalries.
The media rights are exclusive in Japan and Italy, but non-exclusive in Canada, according to the company.
DAZN also provides live sports events and original shows, such as football tournaments like the UEFA Champions League, the Bundesliga, the Spanish top-flight, and Serie A.
DAZN is the worldwide leader in digital sports entertainment and is aiming to become a hub for sports fans that is a “one-stop-shop” for viewing and participating with sport and linked products and services, by providing leisure betting, news, e-commerce, and gaming in addition to its live sports offering.