DAZN has reinforced its long-term commitment to football in France after renewing its exclusive media rights agreement with Lega Serie A through the end of the 2028-29 season.
The three-season extension will see the sports streaming platform continue as the exclusive broadcaster of every Serie A, Coppa Italia and Supercoppa Italiana fixture in France until the conclusion of the 2028-29 campaign, further strengthening its position in one of Europe’s most competitive sports media markets.
The renewal forms part of DAZN’s broader strategy to establish itself as a comprehensive football destination by bringing together premium domestic and international competitions under a single subscription. The platform has continued to expand its football portfolio in France, combining top-tier league rights with complementary competitions and original content to drive subscriber growth and engagement.
Alongside its exclusive Serie A coverage, DAZN’s football offering in France now includes Ligue 1+, the Copa del Rey, the Eredivisie, the Belgian Pro League, the Roshn Saudi League and, more recently, FIFA+, creating one of the country’s most extensive football streaming portfolios.
The agreement also builds on DAZN’s recently announced partnership with Ligue 1+, which gives subscribers access to every Ligue 1 McDonald’s fixture as well as, for the first time, every Ligue 3 match. The addition of FIFA+, available free-to-view on the platform, further broadens the service with live matches, original documentaries, classic FIFA World Cup content and an extensive football archive.
Brice Daumin, CEO of DAZN France, said, “This renewal with Lega Serie A reflects our commitment to delivering an ever-richer experience for football fans in France. By bringing together Ligue 1+, Serie A, the Coppa Italia, the Supercoppa Italiana, the Copa del Rey and several international leagues, we continue to strengthen one of the most comprehensive football offerings available in the French market.”
Beyond football, DAZN’s French content portfolio also includes Betclic ELITE basketball, major boxing, MMA, kickboxing and LIV Golf, reflecting the company’s strategy of building a diversified premium sports streaming platform. By retaining one of Europe’s most prestigious domestic football leagues while continuing to broaden its overall content offering, DAZN is strengthening both its competitive position and long-term subscriber value in the French market.
