The UK-based global sports entertainment firm, DAZN Group has announced the opening of DAZNBOXING.io, a non-fungible token (NFT) international platform with an emphasis on boxing.
The announcement came after DAZN MOMENTS, the DAZN Group’s sports-specific NFT marketplace, opened its doors in Japan. A similar limited-edition NFT collection is available on DAZN MOMENTS due to a collaboration with the Meiji Yasuda Seimei J.League.
This innovative service is a component of the company’s ‘development into a 360° entertainment environment’, where fans may interact with multiple sports in distinct manners. NFTs of thrilling matches from the year 2021, including Parker vs. Chisora, Estrada vs. Chocolatito, Cameron vs. McGee, Haney vs. Diaz, Lopez vs. Kambosos, and others, are included in the first collection. They come in a pack of three mysterious items.
Shay Segev, CEO of DAZN Group, said, “DAZN is sport. We continue to diversify our platform, taking the fan experience to another level and becoming the world’s single digital destination for sports fans. NFTs are part of that story.”
The NFTs would be available in a variety of brief video snippets and still photos, with ‘rarities’ dispersed throughout the mystery bundles, and are purchasable with both cryptocurrency and regular currencies. For a short period of time, everyone purchasing a pack between July 11 and July 15 will receive a free, limited-edition Ryan Garcia NFT and be nominated to win special Garcia merchandise.
The week-long campaign precedes the boxing legend’s match against the two-time world champion Javier Fortuna on July 16, which would be officially televised live around the globe on DAZN.
Ian Turnbull, DAZN EVP New Revenues, said, “This gives boxing fans the ability to purchase an affordable piece of digital memorabilia from their favourite sport, and allows them to have a deeper, more interactive and enriching experience with DAZN.”