DAZN has unveiled a trio of strategic partnerships that further cement its ambitions of becoming a comprehensive sports entertainment platform, strengthening its football and motorsport rights portfolio while expanding into the fast-growing world of interactive fan engagement.
The sports streaming service has secured international broadcasting rights for the Kings World Cup Clubs 2026, extended its long-term MotoGP media rights across Spain and Portugal, and entered into an exclusive global partnership with ADI Predictstreet to integrate regulated sports prediction markets into its platform.
Together, the announcements underline DAZN’s strategy of evolving beyond traditional live sports broadcasting by combining premium media rights with creator-led competitions, cutting-edge technology and new digital revenue opportunities.
DAZN has expanded its collaboration with Gerard Piqué‘s Kings League by becoming the international broadcaster for the Kings World Cup Clubs 2026, with the tournament set to stream live and free-to-view on DAZN in most markets worldwide. The agreement builds on the companies’ existing relationship and significantly increases the global reach of one of football’s fastest-growing entertainment properties.
Since launching in 2022, the Kings League has disrupted the football landscape through its seven-a-side format, innovative match rules and creator-driven approach, attracting millions of viewers and expanding into multiple international markets.
Commenting on the partnership, Shay Segev, CEO of DAZN Group, said, “Kings League is one of the most exciting new sports entertainment properties in the world, and we’re delighted to expand our partnership to bring the Kings World Cup Clubs 2026 to fans live and free-to-view on DAZN. This tournament combines football, creators and entertainment in a way that reflects how modern audiences engage with sport. As the global home of football, DAZN is uniquely positioned to help established and fast-growing formats – such as Kings League – reach new fans and grow its international audience.”
The agreement complements DAZN’s growing football portfolio, which increasingly combines elite competitions with emerging digital-first properties designed to engage younger audiences.
Alongside its football expansion, DAZN has reinforced its long-standing relationship with MotoGP rights holder Dorna Sports through a new long-term media rights agreement. The deal will see DAZN remain the exclusive home of MotoGP in Spain through the 2030 season while expanding coverage into Portugal until the end of the 2031 campaign.
Fans across both markets will continue to have access to comprehensive live coverage of MotoGP, Moto2 and Moto3, including practice sessions, qualifying, Sprint races, Grand Prix weekends and dedicated studio programming.
Óscar Vilda, CEO of DAZN Iberia, said, “MotoGP is part of DAZN’s DNA, and we are very proud to extend our relationship with MotoGP to continue bringing the championship to fans in Spain and to expand into Portugal over the coming years. We have already enjoyed a ten-year partnership in Spain, which we are now extending across the entire Iberian Peninsula, reinforcing our commitment to bringing the best sport to fans with the quality, innovation, and experience they expect from DAZN.”
The agreement strengthens DAZN’s premium motorsport offering while providing long-term rights stability across one of Europe’s strongest motorcycle racing markets.
Beyond media rights, DAZN is also accelerating its push into interactive sports experiences. The company has partnered exclusively with ADI Predictstreet to launch regulated sports prediction markets across its global platform, allowing eligible users in licensed jurisdictions to participate in prediction markets while watching live sporting events.
Unlike conventional sports betting, prediction markets enable users to trade on the probability of sporting outcomes within regulated financial market frameworks, creating a more interactive viewing experience.
Shay Segev, CEO of DAZN Group, added, “Prediction markets are becoming one of the most exciting and rapidly growing forms of digital fan engagement. This exclusive partnership combines ADI Predictstreet’s innovative regulated platform with DAZN’s global reach, premium rights and direct relationship with sports fans in more than 200 markets. Together, we have the opportunity to create an entirely new way for fans to participate in the sporting moments they care about most. The United States will be a major focus, and we intend to launch there as soon as the required regulatory framework and licences are in place.”
The collaboration also complements DAZN’s broader ecosystem strategy, following investments in DAZN Bet and its recently announced partnership with Polymarket, as the company looks to create new commercial opportunities beyond subscription-based streaming.
Collectively, the three announcements reinforce DAZN’s transformation into a diversified sports entertainment business. By combining premium live rights, innovative sports properties and emerging fan engagement technologies, the company is positioning itself at the intersection of sports, media and interactive entertainment, while continuing to broaden its global footprint in an increasingly competitive streaming landscape.
